777ek's Privacy Policy

777ek is a trusted online gaming and betting platform for users in Bangladesh. We believe that ensuring the privacy and security of our users' personal information is one of our highest responsibilities.

This privacy policy ("Policy") describes how we collect, process, store, and protect your personal information when you use the 777ek website and services.

This policy applies to the 777ek website (https://777ek.lat), the mobile site, and all related services. By creating an account, logging in, or using our services on the platform, you agree to the terms of this policy.

777ek collects your information through various methods. The types of information collected and the methods of collection are described in detail below.

2.1 Information You Provide

Information you voluntarily provide during account registration and use:

• Full name and national identity card details
• Valid email address and mobile number
• Date of birth (for age verification)
• Bank or mobile banking account details (bKash, Nagad, Rocket, etc.)
• Information provided when contacting customer support channels
• Documents submitted for identity verification

2.2 Automatically Collected Information

When you use our platform, the following information may be collected automatically:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device identification details (device ID, screen resolution)
• Time of site access and session duration
• Log of pages visited and actions performed
• Referral URL and traffic source

2.3 Financial Transaction Information

Transaction-related information is recorded during deposits and withdrawals, including amount, date, method (bKash, Nagad, Rocket, bank transfer), and transaction status. Collecting this information is essential to comply with applicable financial regulations.

777ek uses your personal information only for the following legitimate purposes.

3.1 Service Operations

• Creating, verifying, and managing accounts
• Processing financial transactions and ensuring their security
• Activating bonuses and rewards (such as the welcome bonus)
• Managing the VIP program and providing cashback
• Providing customer support (24/7 live chat and email)

3.2 Security & Compliance

• Detecting and preventing fraud and unauthorized access
• Age verification (access for those aged 21 and above only)
• Identity verification and following anti-money laundering procedures
• Enforcing responsible gaming policies
• Meeting applicable legal obligations

3.3 Service Improvement

• Analyzing user experience and improving site performance
• Considering user preferences in developing new games and features
• Diagnosing and resolving technical issues
• Strengthening the site's security measures

3.4 Communication

With your consent, we may contact you for the following purposes: important account-related notifications, transaction confirmations, information about relevant offers and promotions, and security alerts.

777ek takes the highest technical and organizational measures to protect your information. Our security framework is described below.

4.1 Technical Security

• SSL/TLS Encryption: All communication between your browser and our servers is protected by 256-bit SSL encryption.
• Database Encryption: Sensitive personal information is stored in encrypted form.
• Two-Factor Authentication: An additional verification layer is provided to enhance account security.
• Firewall & Intrusion Detection: Systems are continuously monitored to detect suspicious activity.

4.2 Data Retention Period

We retain your information for as long as your account is active and for the period required to meet applicable legal obligations. Financial transaction records are kept for a specified period in accordance with relevant regulatory rules.

4.3 Restricted Access

Only employees who need your personal information to carry out their professional duties have access to it. All employees are bound by confidentiality agreements and receive regular security training.

777ek does not sell your personal information to any third party for commercial purposes. However, information may be shared in specific circumstances to operate the service.

5.1 Trusted Service Providers

Certain specialist third parties work to keep our platform's services running smoothly, and they are bound by strict confidentiality agreements:

• Payment processing companies (payment gateways for bKash, Nagad, Rocket, etc.)
• Identity verification and KYC service providers
• Cloud storage and hosting service providers
• Fraud detection and cybersecurity specialists

5.2 Legal Obligations

In the following circumstances, we may be required to share information with legal authorities:

• In compliance with a court order or legal notice
• To assist in investigations into money laundering or financial fraud
• To comply with applicable legal and regulatory requirements

5.3 Business Transfers

In the event of a business merger, acquisition, or asset transfer, user information may be transferred. However, users will be notified in advance and the protections of this privacy policy will remain in effect.

The 777ek platform uses cookies and similar tracking technologies. These technologies improve your browsing experience and help maintain the quality of the service.

6.1 Types of Cookies

• Essential Cookies: These are required for the site's basic functions — maintaining login sessions, security verification, and so on. Without them, the site will not work properly.
• Functional Cookies: Used to remember your preferred language, game settings, and similar preferences.
• Analytics Cookies: Used to collect site statistics and improve the quality of the service.

6.2 Cookie Controls

You can control or decline cookies through your browser settings. Please note, however, that disabling essential cookies may disrupt some core functions of the site.

You have the following rights regarding your personal information, and 777ek respects those rights.

7.1 Right to Access Your Information

You can receive a copy of the personal information we hold about you through your account dashboard or by submitting a request to [email protected].

7.2 Right to Correct Your Information

If any information we hold about you is incorrect, you can request a correction. Some information can be updated directly from your account settings, while other information may require assistance from our support team.

7.3 Right to Delete Your Information

In certain circumstances, you can request that your information be deleted. However, financial transaction records and information required for legal obligations may not be possible to delete.

7.4 Right to Opt Out of Marketing Communications

You can request to unsubscribe from promotional emails and notifications at any time. Use your account settings or contact [email protected] to do so.

7.5 How to Exercise Your Rights

To exercise any of the above rights, write directly to [email protected]. We will respond to your request as quickly as possible.

777ek is fully committed to protecting minors. Our platform is for those aged 21 and above only.

Age verification is mandatory during account registration. We do not knowingly collect personal information from any minor. If it comes to our attention that a minor is operating an account, that account will be closed immediately and the related information will be deleted.

Parents are advised to use parental control software to protect minors from online gambling.

777ek reserves the right to update this privacy policy at any time. This policy may be revised due to changes in business practices, the addition of new services, or changes in law.

9.1 Notice of Changes

If any important changes are made, we will notify you in the following ways:

• Sending a notification to your registered email address
• Showing an update alert when you log in to the site
• Changing the "Last Updated" date at the top of this page

9.2 Use After Changes

If you continue to use 777ek services after a policy update, it will be assumed that you have agreed to the updated policy. We recommend that you review this page periodically.

If you have any questions, concerns, or complaints about this privacy policy, please contact our dedicated privacy team.

Our 24/7 support team is always ready to help in Bengali and English:

• Email: [email protected]
• Live Chat: Available 24/7 on the platform
• Response: 7 days a week, 24 hours a day

We take all privacy-related inquiries seriously and will do our best to resolve them as quickly as possible.